Some bands crank out a ton of t-shirt designs, and some bands just go wild with strange merchandise. Iron Maiden has taken the route of making another name for itself in the beer industry and clearly doesn't plan on stopping anytime soon!
The band will release a Belgian-style beer called Hallowed, which will be 6% ABV and will be available for four months starting this October. The beer is a collaboration with Robinsons' master brewer Martyn Weeks as usual, and Maiden frontman Bruce Dickinson is stoked (again – as usual)!
"What makes this brew pretty special is that we're adopting a Belgian yeast for the first time. I'm a big fan of Belgian beers, so I jumped at the chance to brew my own. While I get very excited about experimenting with new formulas and ingredients, the thing about Belgian beer is that it's as much a way of life as it is a drink. We've tried to bottle that philosophy in Hallowed, albeit with a British twist."
More information will be available soon from Robinsons.